Discover the untapped potential of private money in real estate investing and how it can propel your investment journey.
The Value of Private Money in Real Estate Investing

Jay Conner is the President of The Private Money Authority and helps real estate investors raise private money to fund their businesses. Since 2003, he has renovated over 450 properties and has been involved in over $52 million in transactions. As a private money and real estate consultant, Jay has consulted with over 2,000 real estate investors. He is also the bestselling author of Where To Get The Money Now and the host of the Raising Private Money podcast.
Here’s a glimpse of what you’ll learn:
- What is private money?
- Jay Conner’s catalyst for venturing into private money — and how he teaches real estate investors to raise funds
- How to leverage private money to purchase rental properties
- Advice for structuring a deal with a private lender
- The key differences between private and hard money
- Jay explains how he purchases and sells real estate
- Due on sale clause: how to transfer property ownership
- Jay’s exclusive guide to private money lending — and how to locate private lenders
In this episode…
When financing a deal, most real estate investors acquire traditional financing from institutional lenders. Yet this requires large down payments and fees, limiting transaction control and freedom. Alternatively, private money lenders loan real estate entrepreneurs money with low interest rates from personal investment capital or retirement funds. How can you obtain private money loans to grow and sustain a lucrative real estate investment business?
Self-proclaimed private money authority Jay Conner offers private money lenders 8% interest to eliminate down payments and origination fees. He recommends leveraging private money to structure various deals and acquisitions. For instance, you can finance entire rental property purchases and rehabilitations using private money, or an institutional lender can fund a percentage of the deal with the private lender covering gap funding. These financers can also aid in acquiring and closing initial deals by acting as secondary insurers.
Jay Conner, President of The Private Money Authority, joins Mat Zalk in today’s episode of The Same Day Podcast to discuss how real estate investors can leverage private money financing. Jay shares the main differences between hard and private money, his guide to private money lending, and how to identify private lenders.
