Discover how establishing core values can guide decision-making, foster a positive culture, and drive success in property management.
The Importance of Establishing Core Values in Property Management
Mat Zalk is the President and Property Manager at Keyrenter Property Management, which has offices in Tulsa, Oklahoma City, and Arkansas. He focuses on acquiring and managing single and multi-family residential properties on his behalf and with a small network of investors.
Before founding Keyrenter Tulsa, Mat was a Strategy Director at The Property Finder Group, where he worked closely with the CEO and senior management team on various international acquisitions, scaled local teams in the group’s Saudi Arabia and Egypt offices, and executed several strategic projects in the business’ core market of Dubai. Mat has been an active investor since 2014 and is an Oklahoma licensed real estate agent.
Here’s a glimpse of what you’ll learn:
- The importance of establishing core business values
- How Mat Zalk maintains Keyrenter Property Management’s core values
- Mat shares how he executes his company’s four core values
- Why is it essential to have a positive outlook?
- Mat’s strategy for hiring qualified candidates based on core values
- The significance of employing problem solvers

In this episode…
Core values are integral to business success as they accelerate growth and decision-making. So, how can you identify and execute your company’s core values?
Based on previous successes, entrepreneur and property manager Mat Zalk has identified and systematized four core business values. By recognizing effective processes, he communicates and implements each value into his company’s operations. Mat maintains the importance of strategic communication and documentation to inform each business decision.
In this episode of The Same Day Podcast, Chad Franzen of Rise25 interviews Mat Zalk, President and Property Manager at Keyrenter Property Management, about his company’s core values. Mat discusses the importance of identifying core business values, having a positive outlook and his strategy for hiring qualified candidates based on core values.
Sponsor for this episode…
This episode is brought to you by Keyrenter Property Management.
Keyrenter Property Management is a full-service property management company who helps their clients buy, renovate, and operate real estate assets.
They help clients build wealth while taking the headache out of property management.
That’s why, no matter what rental you have—single-family homes, condos, townhomes, or apartments—they can give you the management solutions you need.
To learn more about their services, visit https://keyrenterpmc.com/ or email them at [email protected].
